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Categories of Affiliate Marketing

Categories of Affiliate Marketing

Affiliate websites are often categorized by merchants (advertisers) and affiliate networks. There are currently no industry-wide standards for the categorization. The following types of websites are generic, yet are commonly understood and used by affiliate marketers.

  • Search affiliates that utilize pay per click search engines to promote the advertisers’ offers (i.e., search arbitrage)
  • Price comparison service websites and directories
  • Loyalty websites, typically characterized by providing a reward or incentive system for purchases via points, miles, cash back
  • Cause Related Marketing sites that offer charitable donations
  • Coupon and rebate websites that focus on sales promotions
  • Content and niche market websites, including product review sites
  • Personal websites
  • Weblogs and websites syndication feeds
  • E-mail marketing list affiliates (i.e., owners of large opt-in -mail lists that typically employ e-mail drip marketing) and newsletter list affiliates, which are typically more content-heavy
  • Registration path or co-registration affiliates who include offers from other merchants during the registration process on their own website
  • Shopping directories that list merchants by categories without providing coupons, price comparisons, or other features based on information that changes frequently, thus requiring continual updates
  • Cost per action networks (i.e., top-tier affiliates) that expose offers from the advertiser with which they are affiliated with their own network of affiliates
  • Websites using adbars (e.g. AdSense) to display context-sensitive advertising for products on the site
  • Virtual currency that offers advertising views in exchange for a handout of virtual currency in a game or other virtual platform.
  • File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves.
  • Video sharing websites: YouTube videos are often utilized by affiliates to do affiliate marketing. A person would create a video and place a link to the affiliate product they are promoting in the video itself and within the description.
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